TAPE Analysis

 

Q Magazine

On the 15th of January, we were handed a choice of magazines that were related to our task, being in a group of three, we choose on the Q magazine which we had to do a TAPE analysis. TAPE (Type, Audience, Purpose and Effectiveness). Type involving things such as is it a review or an advert, the sort of codes used such as the images and their written language. The audience involved such things as male or female, their age and so on. As for Purpose it was more of what the magazine was aiming on doing to the reader. Lastly is the Effectiveness which is stating whether it has given off the effect it was meant to such as has it attracted its viewers?.

Being the first time doing this i can say that there are a few things that i have learned or got out of it, for example on how identify the key things that the magazine uses to insure that it has the effect of it such as the codes, how magazines can achieve their aims by making the audience feel lets say amused if that is the effect it is aimaing at. There also was the colour coding which i found rather very important because it follows on through the rest of the magazine and in this case it was the red and black.

There are some ideas that has caught my eye whilst going through the above magazine, the first being its colour coding, even the images that were picked out, most of the had that dark background. Also the way that the images and texts have been set out, some overlapping, the texts varing in different sizes, conveying on what is important and the ones which are not, so the bigger ones are sort of telling the reader "i want you to see/read this one first".

So through the use of TAPE, alot can be dicovered about a magazine as seen in the above image that me and my group have done.